https://peterprimozic.com Peter Primožič | Design Lead Sun, 18 May 2025 10:07:10 +0000 https://peterprimozic.com en https://peterprimozic.com/Green-Freedom-book-design Sun, 18 May 2025 08:54:15 +0000 Peter Primožič | Design Lead https://peterprimozic.com/Green-Freedom-book-design <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/49c9b323391cd226b7efe55125a326aa687ea8f4a35c62b8df8f11572bbcc670/peter-primozic-green-freedom-book-design-1.png" data-mid="233779610" border="0" src="https://freight.cargo.site/w/1000/i/49c9b323391cd226b7efe55125a326aa687ea8f4a35c62b8df8f11572bbcc670/peter-primozic-green-freedom-book-design-1.png" /> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-green-freedom-book-design-2.webp" alt="Book cover design for Green Freedom by Peter Primožič."> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-green-freedom-book-design-3.webp" alt="Spread from Green Freedom book by Peter Primožič, presenting an innovative energy product in a clean layout."> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-green-freedom-book-design-4.webp" alt="Full-page landscape visuals in Green Freedom book designed by Peter Primožič."> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-green-freedom-book-design-5.webp" alt="Detail of Green Freedom book by Peter Primožič, showing minimal typography and data visualization."> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-green-freedom-book-design-6.webp" alt="Close-up of binding and print detail in Green Freedom book designed by Peter Primožič."> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-green-freedom-book-design-7.webp" alt="Green Freedom book cover by Peter Primožič with metallic foil, capturing light across a vertically lined illustration."> My editorial design for Green Freedom effectively translated a complex innovation into a relatable, user-centric product, improving early investor sentiment with a compelling visual narrative. © Monoform | 2024 • European Design Award https://peterprimozic.com/Wusthof-brand-identity-redesign-system Tue, 25 May 2021 14:13:54 +0000 Peter Primožič | Design Lead https://peterprimozic.com/Wusthof-brand-identity-redesign-system <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-wusthof-visual-identity-redesign-2.webp" alt="Product branding for Wüsthof knife series by Peter Primožič."> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-wusthof-visual-identity-redesign-3.webp" alt="Logo system and campaign poster for Wüsthof by Peter Primožič."> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-wusthof-visual-identity-redesign-4.webp" alt="Channel-agnostic visual identity and promotional layouts for Wüsthof, designed by Peter Primožič."> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5c13a731aca2a4c594e86a52c385df0d181329c1dc40fb73229b52564ab25a31/peter-primozic-wusthof-visual-identity-redesign-5.png" data-mid="233781442" border="0" src="https://freight.cargo.site/w/1000/i/5c13a731aca2a4c594e86a52c385df0d181329c1dc40fb73229b52564ab25a31/peter-primozic-wusthof-visual-identity-redesign-5.png" /> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-wusthof-visual-identity-redesign-6.webp" alt="Premium packaging system for Wüsthof knives designed by Peter Primožič."> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-wusthof-visual-identity-redesign-7.webp" alt="Knife blade etching guidelines and sub-brand logos for Wüsthof knife series, designed by Peter Primožič."> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-wusthof-visual-identity-redesign-1.webp" alt="Visual timeline of the Wüsthof trident logo redesign by Peter Primožič, showing brand evolution from 1895 to 2018."> A leading global knife manufacturer wanted to take a decisive step into the future. I led a team of designers to rediscover the primal qualities of Wüsthof’s 100+ year old symbol and establish a flexible identity system to reflect their new positioning on the market. © Gigodesign | 2018– 2021 • Red Dot Design Award• German Brand Award https://peterprimozic.com/Aerosol-Magee-Scientific-visual-identity Thu, 04 May 2023 13:13:33 +0000 Peter Primožič | Design Lead https://peterprimozic.com/Aerosol-Magee-Scientific-visual-identity <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-aerosol-magee-science-logo-identity-1.webp" alt="Logo lockup system by Peter Primožič for Aerosol Magee Scientific."> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-aerosol-magee-science-logo-identity-2.webp" alt="Peter Primožič’s visual research and inspiration for Aerosol Magee Scientific identity."> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/10be9dbdd30780594f8767f585cb248d97de53788fb2390515470184d538fdf1/peter-primozic-aerosol-magee-science-logo-identity-3.png" data-mid="233779652" border="0" src="https://freight.cargo.site/w/1000/i/10be9dbdd30780594f8767f585cb248d97de53788fb2390515470184d538fdf1/peter-primozic-aerosol-magee-science-logo-identity-3.png" /> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-aerosol-magee-science-logo-identity-4.webp" alt="Business card layouts designed by Peter Primožič for Aerosol Magee Scientific."> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-aerosol-magee-science-logo-identity-5.webp" alt="Peter Primožič’s branding work across packaging, print, and digital for Aerosol Magee Scientific."> Brand positioning and visual identity for Aerosol Magee Scientific, pioneers of black carbon analyzers. This design system protects their long-standing status as the authority for keeping an eye on black carbon. © Monoform | 2022 • Brumen Recognition https://peterprimozic.com/Nejc-Pipp-logo Sun, 18 May 2025 10:07:10 +0000 Peter Primožič | Design Lead https://peterprimozic.com/Nejc-Pipp-logo <img width="3508" height="1974" width_o="3508" height_o="1974" data-src="https://freight.cargo.site/t/original/i/e59acd8f0bfe11e22007212e8f4c58d30b7efedd231e6afa904363365a3adfce/peter-primozic-nejc-pipp-logo-1.png" data-mid="233780368" border="0" src="https://freight.cargo.site/w/1000/i/e59acd8f0bfe11e22007212e8f4c58d30b7efedd231e6afa904363365a3adfce/peter-primozic-nejc-pipp-logo-1.png" /> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-nejc-pipp-logo-2.webp" alt="Logo design for Nejc Pipp (singer, songwriter and producer) by Peter Primožič."> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-nejc-pipp-logo-3.webp" alt="Logo on apparel for Nejc Pipp designed by Peter Primožič, showing embroidered monogram detail."> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-nejc-pipp-logo-4.webp" alt="Visual identity explorations by Peter Primožič for Nejc Pipp."> Nejc Pipp is an up-and-coming Slovenian singer, songwriter and producer. His melodies are moody, his rhythms are tight, and he is pretty relaxed about it. Capturing this carefree attitude, the logo is a bit cute, a bit dark ... just how his music sounds. © 2024 https://peterprimozic.com/Get-Married-or-Die-visual-identity Sun, 18 May 2025 09:16:20 +0000 Peter Primožič | Design Lead https://peterprimozic.com/Get-Married-or-Die-visual-identity <img width="3508" height="1974" width_o="3508" height_o="1974" data-src="https://freight.cargo.site/t/original/i/66ed202cf6763f694a1d2762d6232baf701cb0eae874993fb6516a0acb391543/peter-primozic-get-married-or-die-logo-1.png" data-mid="233781164" border="0" src="https://freight.cargo.site/w/1000/i/66ed202cf6763f694a1d2762d6232baf701cb0eae874993fb6516a0acb391543/peter-primozic-get-married-or-die-logo-1.png" /> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-get-married-or-die-logo-2.webp" alt="Logo variations designed by Peter Primožič for Get Married or Die wedding photography service, featuring circular ring-shaped typography."> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-get-married-or-die-logo-3.webp" alt="Business cards and letterhead stationery design for Get Married or Die by Peter Primožič."> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-get-married-or-die-logo-4.webp" alt="Promotional graphic for Get Married or Die wedding photography service, designed by Peter Primožič"> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-get-married-or-die-logo-6.webp" alt="Get Married or Die identity application with documentary-style wedding photo, designed by Peter Primožič"> Weddings often come with a side of clichés. Get Married or Die uses raw documentation to find genuine moments nobody poses for. The visual identity projects this disruptive position on the cutthroat wedding photography market. © 2024 https://peterprimozic.com/Bonavista-branding Thu, 15 Apr 2021 07:26:53 +0000 Peter Primožič | Design Lead https://peterprimozic.com/Bonavista-branding <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/5fc734db348d9b0ebc9c3eb1c36e133b3243fdf7db54e2c41ca836fd8c1a58bd/peter-primozic-bonavista-brand-1.png" data-mid="233777487" border="0" src="https://freight.cargo.site/w/1000/i/5fc734db348d9b0ebc9c3eb1c36e133b3243fdf7db54e2c41ca836fd8c1a58bd/peter-primozic-bonavista-brand-1.png" /> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-bonavista-brand-2.webp" alt="Bonavista logo system design by Peter Primožič, featuring a custom eyeglasses inspired wordmark."> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-bonavista-brand-3.webp" alt="Bonavista branding in digital, print, and social media by Peter Primožič."> Visual identity for Bonavista, a market-disrupting online shop for prescription glasses. Isometric text combined with stylized shapes of glasses is used as a visual system that enables diverse and recognizable branding applications. © Gigodesign | 2017 • Brumen Recognition https://peterprimozic.com/Moj-GEN-I-user-experience Mon, 26 Apr 2021 18:39:19 +0000 Peter Primožič | Design Lead https://peterprimozic.com/Moj-GEN-I-user-experience <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/26d97b814da8f1d9b4c1c4e50c2bb12cb694e3fec2b3e5da23229ca09264a435/peter-primozic-moj-gen-i-user-experience-1.png" data-mid="233779224" border="0" src="https://freight.cargo.site/w/1000/i/26d97b814da8f1d9b4c1c4e50c2bb12cb694e3fec2b3e5da23229ca09264a435/peter-primozic-moj-gen-i-user-experience-1.png" /> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-moj-gen-i-user-experience-2.webp" alt="Responsive design system for the Moj GEN-I energy platform, designed by Peter Primožič"> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-moj-gen-i-user-experience-3.webp" alt="User-friendly interface for energy metering and payments, part of Moj GEN-I UX system by Peter Primožič."> User experience and user interface for Moj GEN-I, a user portal that enables simple energy invoicing, submitting meter readings and consumption monitoring for various energy sources, which GEN-I supplies to almost 300,000 customers. © Gigodesign | 2017 – 2018 https://peterprimozic.com/Snowboard-product-graphics Sun, 14 Mar 2021 13:55:49 +0000 Peter Primožič | Design Lead https://peterprimozic.com/Snowboard-product-graphics <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-snowboard-product-graphic-1.webp" alt="Custom snowboard graphic by Peter Primožič featuring a vintage family photo collage."> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4f8a4cbd4fac797476c52511bf3b4477b91d7ca54faae208525eaa77e70453bb/peter-primozic-snowboard-product-graphic-2.png" data-mid="233779569" border="0" src="https://freight.cargo.site/w/1000/i/4f8a4cbd4fac797476c52511bf3b4477b91d7ca54faae208525eaa77e70453bb/peter-primozic-snowboard-product-graphic-2.png" /> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-snowboard-product-graphic-3.webp" alt="Studio-shot of snowboard designed by Peter Primožič, featuring custom vintage photo artwork."> Designing product graphics is rarely a personal matter, but this time it was. The one-of-a-kind custom-shaped snowboard features wedding photos of my parents and close family members. © 2018 https://peterprimozic.com/NLB-report-covers-design Tue, 25 May 2021 11:40:49 +0000 Peter Primožič | Design Lead https://peterprimozic.com/NLB-report-covers-design <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-nlb-annual-report-design-1.webp" alt="NLB Group annual report covers from 2016 to 2018 designed by Peter Primožič."> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-nlb-annual-report-design-2.webp" alt="Typographic design for the NLB 2016 annual report by Peter Primožič."> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-nlb-annual-report-design-3.webp" alt="Modular report system using dynamic patterns for NLB Group, designed by Peter Primožič."> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f33b6a2da001d0559a7b623b836f74a1237a4efa147bdc99a5962ca6e4a26e3a/peter-primozic-nlb-annual-report-design-4.png" data-mid="233780373" border="0" src="https://freight.cargo.site/w/1000/i/f33b6a2da001d0559a7b623b836f74a1237a4efa147bdc99a5962ca6e4a26e3a/peter-primozic-nlb-annual-report-design-4.png" /> A trilogy of annual report covers for NLB Group, the largest banking group in Southeast Europe. Each cover uses dynamic patterns and typography to illustrate the year’s key message. © Gigodesign | 2017 – 2019 https://peterprimozic.com/Documentary-film-festival-identity Sun, 18 Apr 2021 11:35:29 +0000 Peter Primožič | Design Lead https://peterprimozic.com/Documentary-film-festival-identity <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-documentary-film-identity-1.webp" alt="Poster design by Peter Primožič for the Ljubljana Documentary Film Festival featuring eye-catching visuals."> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2f4f96f0791f91852c476a7927ddd6a91a23c5ade8a385d7e80b1db72a7e72ff/peter-primozic-documentary-film-identity-2.png" data-mid="233779290" border="0" src="https://freight.cargo.site/w/1000/i/2f4f96f0791f91852c476a7927ddd6a91a23c5ade8a385d7e80b1db72a7e72ff/peter-primozic-documentary-film-identity-2.png" /> The visual identity for FDF (Festival of Documentary Film held in Ljubljana) celebrates documentary films and their ability to reveal hidden truths. © Studio Kruh | 2015 &amp; 2016