https://peterprimozic.com Peter Primožič | Design Lead Sun, 18 May 2025 10:07:10 +0000 https://peterprimozic.com en https://peterprimozic.com/Bonavista-branding Thu, 15 Apr 2021 07:26:53 +0000 Peter Primožič | Design Lead https://peterprimozic.com/Bonavista-branding <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/5fc734db348d9b0ebc9c3eb1c36e133b3243fdf7db54e2c41ca836fd8c1a58bd/peter-primozic-bonavista-brand-1.png" data-mid="233777487" border="0" src="https://freight.cargo.site/w/1000/i/5fc734db348d9b0ebc9c3eb1c36e133b3243fdf7db54e2c41ca836fd8c1a58bd/peter-primozic-bonavista-brand-1.png" /> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-bonavista-brand-2.webp" alt="Bonavista logo system design by Peter Primožič, featuring a custom eyeglasses inspired wordmark."> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-bonavista-brand-3.webp" alt="Bonavista branding in digital, print, and social media by Peter Primožič."> Visual identity for Bonavista, a market-disrupting online shop for prescription glasses. Isometric text combined with stylized shapes of glasses is used as a visual system that enables diverse and recognizable branding applications. © Gigodesign | 2017 https://peterprimozic.com/Moj-GEN-I-user-experience Mon, 26 Apr 2021 18:39:19 +0000 Peter Primožič | Design Lead https://peterprimozic.com/Moj-GEN-I-user-experience <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/26d97b814da8f1d9b4c1c4e50c2bb12cb694e3fec2b3e5da23229ca09264a435/peter-primozic-moj-gen-i-user-experience-1.png" data-mid="233779224" border="0" src="https://freight.cargo.site/w/1000/i/26d97b814da8f1d9b4c1c4e50c2bb12cb694e3fec2b3e5da23229ca09264a435/peter-primozic-moj-gen-i-user-experience-1.png" /> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-moj-gen-i-user-experience-2.webp" alt="Responsive design system for the Moj GEN-I energy platform, designed by Peter Primožič"> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-moj-gen-i-user-experience-3.webp" alt="User-friendly interface for energy metering and payments, part of Moj GEN-I UX system by Peter Primožič."> User experience and user interface for Moj GEN-I, a user portal that enables simple energy invoicing, submitting meter readings and consumption monitoring for various energy sources, which GEN-I supplies to almost 300,000 customers. © Gigodesign | 2017 – 2018 https://peterprimozic.com/Snowboard-product-graphics Sun, 14 Mar 2021 13:55:49 +0000 Peter Primožič | Design Lead https://peterprimozic.com/Snowboard-product-graphics <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-snowboard-product-graphic-1.webp" alt="Custom snowboard graphic by Peter Primožič featuring a vintage family photo collage."> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4f8a4cbd4fac797476c52511bf3b4477b91d7ca54faae208525eaa77e70453bb/peter-primozic-snowboard-product-graphic-2.png" data-mid="233779569" border="0" src="https://freight.cargo.site/w/1000/i/4f8a4cbd4fac797476c52511bf3b4477b91d7ca54faae208525eaa77e70453bb/peter-primozic-snowboard-product-graphic-2.png" /> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-snowboard-product-graphic-3.webp" alt="Studio-shot of snowboard designed by Peter Primožič, featuring custom vintage photo artwork."> Designing product graphics is rarely a personal matter, but this time it was. The one-of-a-kind custom-shaped snowboard features wedding photos of my parents and close family members. 2018 https://peterprimozic.com/Green-Freedom-book-design Sun, 18 May 2025 08:54:15 +0000 Peter Primožič | Design Lead https://peterprimozic.com/Green-Freedom-book-design <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/49c9b323391cd226b7efe55125a326aa687ea8f4a35c62b8df8f11572bbcc670/peter-primozic-green-freedom-book-design-1.png" data-mid="233779610" border="0" src="https://freight.cargo.site/w/1000/i/49c9b323391cd226b7efe55125a326aa687ea8f4a35c62b8df8f11572bbcc670/peter-primozic-green-freedom-book-design-1.png" /> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-green-freedom-book-design-2.webp" alt="Book cover design for Green Freedom by Peter Primožič."> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-green-freedom-book-design-3.webp" alt="Spread from Green Freedom book by Peter Primožič, presenting an innovative energy product in a clean layout."> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-green-freedom-book-design-4.webp" alt="Full-page landscape visuals in Green Freedom book designed by Peter Primožič."> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-green-freedom-book-design-5.webp" alt="Detail of Green Freedom book by Peter Primožič, showing minimal typography and data visualization."> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-green-freedom-book-design-6.webp" alt="Close-up of binding and print detail in Green Freedom book designed by Peter Primožič."> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-green-freedom-book-design-7.webp" alt="Green Freedom book cover by Peter Primožič with metallic foil, capturing light across a vertically lined illustration."> My editorial design for Green Freedom effectively translated a complex innovation into a relatable, user-centric product, improving investor sentiment through a compelling visual narrative. © Monoform | 2024 https://peterprimozic.com/Aerosol-Magee-Scientific-visual-identity Thu, 04 May 2023 13:13:33 +0000 Peter Primožič | Design Lead https://peterprimozic.com/Aerosol-Magee-Scientific-visual-identity <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-aerosol-magee-science-logo-identity-1.webp" alt="Logo lockup system by Peter Primožič for Aerosol Magee Scientific."> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-aerosol-magee-science-logo-identity-2.webp" alt="Peter Primožič’s visual research and inspiration for Aerosol Magee Scientific identity."> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/10be9dbdd30780594f8767f585cb248d97de53788fb2390515470184d538fdf1/peter-primozic-aerosol-magee-science-logo-identity-3.png" data-mid="233779652" border="0" src="https://freight.cargo.site/w/1000/i/10be9dbdd30780594f8767f585cb248d97de53788fb2390515470184d538fdf1/peter-primozic-aerosol-magee-science-logo-identity-3.png" /> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-aerosol-magee-science-logo-identity-4.webp" alt="Business card layouts designed by Peter Primožič for Aerosol Magee Scientific."> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-aerosol-magee-science-logo-identity-5.webp" alt="Peter Primožič’s branding work across packaging, print, and digital for Aerosol Magee Scientific."> Brand positioning and identity for Aerosol Magee Scientific, the world’s leading originators of black carbon analyzers. The new systemic visual identity reflects their long-standing status as the authority for keeping an eye on black carbon. © Monoform | 2022 https://peterprimozic.com/Wusthof-brand-identity-redesign-system Tue, 25 May 2021 14:13:54 +0000 Peter Primožič | Design Lead https://peterprimozic.com/Wusthof-brand-identity-redesign-system <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-wusthof-visual-identity-redesign-2.webp" alt="Product branding for Wüsthof knife series by Peter Primožič."> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-wusthof-visual-identity-redesign-3.webp" alt="Logo system and campaign poster for Wüsthof by Peter Primožič."> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-wusthof-visual-identity-redesign-4.webp" alt="Channel-agnostic visual identity and promotional layouts for Wüsthof, designed by Peter Primožič."> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5c13a731aca2a4c594e86a52c385df0d181329c1dc40fb73229b52564ab25a31/peter-primozic-wusthof-visual-identity-redesign-5.png" data-mid="233781442" border="0" src="https://freight.cargo.site/w/1000/i/5c13a731aca2a4c594e86a52c385df0d181329c1dc40fb73229b52564ab25a31/peter-primozic-wusthof-visual-identity-redesign-5.png" /> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-wusthof-visual-identity-redesign-6.webp" alt="Premium packaging system for Wüsthof knives designed by Peter Primožič."> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-wusthof-visual-identity-redesign-7.webp" alt="Knife blade etching guidelines and sub-brand logos for Wüsthof knife series, designed by Peter Primožič."> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-wusthof-visual-identity-redesign-1.webp" alt="Visual timeline of the Wüsthof trident logo redesign by Peter Primožič, showing brand evolution from 1895 to 2018."> One of the leading global knife manufacturers wanted to take a more decisive step into the future. I led a team of designers to rediscover the primal qualities of their 100+ year old symbol and establish a flexible brand identity system to reflect their new positioning on the market. © Gigodesign | 2018 https://peterprimozic.com/Nejc-Pipp-logo Sun, 18 May 2025 10:07:10 +0000 Peter Primožič | Design Lead https://peterprimozic.com/Nejc-Pipp-logo <img width="3508" height="1974" width_o="3508" height_o="1974" data-src="https://freight.cargo.site/t/original/i/e59acd8f0bfe11e22007212e8f4c58d30b7efedd231e6afa904363365a3adfce/peter-primozic-nejc-pipp-logo-1.png" data-mid="233780368" border="0" src="https://freight.cargo.site/w/1000/i/e59acd8f0bfe11e22007212e8f4c58d30b7efedd231e6afa904363365a3adfce/peter-primozic-nejc-pipp-logo-1.png" /> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-nejc-pipp-logo-2.webp" alt="Logo design for Nejc Pipp (singer, songwriter and producer) by Peter Primožič."> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-nejc-pipp-logo-3.webp" alt="Visual identity explorations by Peter Primožič for Nejc Pipp."> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-nejc-pipp-logo-4.webp" alt="Logo on apparel for Nejc Pipp designed by Peter Primožič, showing embroidered monogram detail."> Logo for Nejc Pipp, an up-and-coming Slovenian singer, songwriter, and producer. The visual identity captures his moody melodies, carefree attitude, and tight digital rhythms. © 2024 https://peterprimozic.com/NLB-report-covers-design Tue, 25 May 2021 11:40:49 +0000 Peter Primožič | Design Lead https://peterprimozic.com/NLB-report-covers-design <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-nlb-annual-report-design-1.webp" alt="NLB Group annual report covers from 2016 to 2018 designed by Peter Primožič."> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-nlb-annual-report-design-2.webp" alt="Typographic design for the NLB 2016 annual report by Peter Primožič."> <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-nlb-annual-report-design-3.webp" alt="Modular report system using dynamic patterns for NLB Group, designed by Peter Primožič."> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f33b6a2da001d0559a7b623b836f74a1237a4efa147bdc99a5962ca6e4a26e3a/peter-primozic-nlb-annual-report-design-4.png" data-mid="233780373" border="0" src="https://freight.cargo.site/w/1000/i/f33b6a2da001d0559a7b623b836f74a1237a4efa147bdc99a5962ca6e4a26e3a/peter-primozic-nlb-annual-report-design-4.png" /> A trilogy of annual report covers for NLB Group, the largest banking group in Southeast Europe. Each cover uses dynamic patterns and typography to illustrate the year’s key message. © Gigodesign | 2017 – 2019 https://peterprimozic.com/Documentary-film-festival-identity Sun, 18 Apr 2021 11:35:29 +0000 Peter Primožič | Design Lead https://peterprimozic.com/Documentary-film-festival-identity <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-documentary-film-identity-1.webp" alt="Poster design by Peter Primožič for the Ljubljana Documentary Film Festival featuring eye-catching visuals."> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2f4f96f0791f91852c476a7927ddd6a91a23c5ade8a385d7e80b1db72a7e72ff/peter-primozic-documentary-film-identity-2.png" data-mid="233779290" border="0" src="https://freight.cargo.site/w/1000/i/2f4f96f0791f91852c476a7927ddd6a91a23c5ade8a385d7e80b1db72a7e72ff/peter-primozic-documentary-film-identity-2.png" /> The visual identity for FDF (Festival of Documentary Film held in Ljubljana) celebrates documentary films and their ability to reveal hidden truths. © Studio Kruh | 2015 &amp; 2016 https://peterprimozic.com/PKO-flexible-visual-system Wed, 28 Apr 2021 18:54:14 +0000 Peter Primožič | Design Lead https://peterprimozic.com/PKO-flexible-visual-system <img width="1920" height="1080" src="https://files.cargocollective.com/c1063128/peter-primozic-plavalni-klub-olimpija-logo-1.webp" alt="Scalable logo system for Plavalni Klub Olimpija by Peter Primožič."> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9274d19e89636b155fc78240eeb9654533a7fbf17e4eed521f5e00c2a88f8dd7/peter-primozic-plavalni-klub-olimpija-logo-2.png" data-mid="233779276" border="0" src="https://freight.cargo.site/w/1000/i/9274d19e89636b155fc78240eeb9654533a7fbf17e4eed521f5e00c2a88f8dd7/peter-primozic-plavalni-klub-olimpija-logo-2.png" /> The Ljubljana dragon goes swimming in this visual identity for Olimpija swimming club. The main element of the identity is the symbol, that can grow and respond to any design application. 2014