Designer with 12+ years of experience in visual identity systems and user experience. Helps organizations align strategy, culture, brand, and UX into clear, recognizable, and ownable design systems. Combines an academic education in visual communication with code logic and systemic thinking.

→ Work

Co-founded Monoform, a strategic design studio that engineers brands and designs identity systems to empower organizations to reach their full potential.
 
→ Monoform

Lead creative direction and project execution, building long-term client relationships. Helped shape Monoform’s initial strategic positioning, mentored team members, and managed workflows from concept to delivery. Designed and implemented scalable identity systems across digital and physical touchpoints.

Helped develop a systemic proprietary methodology and design framework that transforms brand development into a transparent business process.

Evolved at Gigodesign, Slovenia's largest multidisciplinary design studio, focusing on branding, visual identity design, creative and art direction, UX/UI design, and information design for more than 50 clients in 7 years, ranging from local start-ups to global brands.