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Peter Primožič Designer Identity
Branding Design Systems Creative
Direction hello@peterprimozic.com

Peter Primožič
Designer Identity
Branding Design
Systems Creative
Direction hello@
peterprimozic.com

Peter Primožič Designer Identity
Branding Design Systems Creative
Direction hello@peterprimozic.com
Product branding for Wüsthof knife series by Peter Primožič. Logo system and campaign poster for Wüsthof by Peter Primožič. Channel-agnostic visual identity and promotional layouts for Wüsthof, designed by Peter Primožič. Premium packaging system for Wüsthof knives designed by Peter Primožič. Knife blade etching guidelines and sub-brand logos for Wüsthof knife series, designed by Peter Primožič. Visual timeline of the Wüsthof trident logo redesign by Peter Primožič, showing brand evolution from 1895 to 2018.
A leading global knife manufacturer wanted to take a decisive step into the future. I led a team of designers to rediscover the primal qualities of Wüsthof’s 100+ year old symbol and establish a flexible identity system to reflect their new positioning on the market.

© Gigodesign | 2018– 2021

• Red Dot Design Award
• German Brand Award