Peter Primožič Designer UX & UI
Branding Design Systems Creative
Direction hello@peterprimozic.com
Peter Primožič
Designer UX & UI
Branding Design
Systems Creative
Direction hello@
peterprimozic.com
Peter Primožič Designer UX & UI
Branding Design Systems Creative
Direction hello@peterprimozic.com
![](https://freight.cargo.site/t/original/i/23cede2012c604fb1327b41c69617f0a690712424acd4fa6cedd6183b9849223/pp_wusthof_1.png)
![](https://freight.cargo.site/t/original/i/6cdbd008f4f352f34600d3cb5ad37b1fa4f0a75b2a19ca8c1ffd9dd763e2e5bb/pp_wusthof_2.png)
![](https://freight.cargo.site/t/original/i/9eedbf7ecc2e13d1a86ca4d435e446bdbe67af51e52835d2907c3a253765f639/pp_wusthof_3.png)
![](https://freight.cargo.site/t/original/i/6d2cc1a8e2304197a84b00eb54c019f2e1b276ab198be95c1638368ff3f319b0/pp_wusthof_4.png)
![](https://freight.cargo.site/t/original/i/02c34eb648de4ed260a9a48ef4c923f899cf38642b8d0c9ed0a9e0f938841cee/pp_wusthof_5.png)
![](https://freight.cargo.site/t/original/i/08020d9f030e1d88974b8a8a8ae110be2b98bc82a6359bfd03cdcf70ea9f0b0b/pp_wusthof_7.png)
![](https://freight.cargo.site/t/original/i/8c0027b2cdd87deff28013d52f10d20f0df85f4909a9f14395440d55001218ee/pp_wusthof_6.png)
One of the leading global knife manufacturers wanted to take a more decisive step into the future. I led a team of designers to rediscover the primal qualities of their 100+ year old symbol and establish a flexible brand identity system to reflect their new positioning on the market.
© Gigodesign | 2018
© Gigodesign | 2018