Brand designer with 12+ years of experience in leading design for complex visual identity systems and planning user experience. Combines an academic education in visual communication with code logic and systemic thinking.

→ Work

Co-founded Monoform, a strategic design studio that engineers brands and designs identity systems to empower organizations to reach their full potential.
 
→ Monoform

Lead creative direction and project execution, building long-term client relationships. Headed Monoform’s strategic positioning, mentored team members, and managed workflows from concept to delivery. Played a key role in business development, operations, and maintaining the studio’s reputation for clarity, end-user empathy, and business impact.

Helped develop a systemic proprietary methodology and design framework that transforms brand development into a transparent business process.

Evolved at Gigodesign, Slovenia's largest multidisciplinary design studio, focusing on branding, visual identity design, creative and art direction, UX/UI design, and information design for more than 50 clients in 7 years, ranging from local start-ups to global brands.