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Peter Primožič Designer Identity
Branding Design Systems Creative
Direction hello@peterprimozic.com

Peter Primožič
Designer Identity
Branding Design
Systems Creative
Direction hello@
peterprimozic.com

Peter Primožič Designer Identity
Branding Design Systems Creative
Direction hello@peterprimozic.com
Book cover design for Green Freedom by Peter Primožič. Spread from Green Freedom book by Peter Primožič, presenting an innovative energy product in a clean layout. Full-page landscape visuals in Green Freedom book designed by Peter Primožič. Detail of Green Freedom book by Peter Primožič, showing minimal typography and data visualization. Close-up of binding and print detail in Green Freedom book designed by Peter Primožič. Green Freedom book cover by Peter Primožič with metallic foil, capturing light across a vertically lined illustration.
My editorial design for Green Freedom effectively translated a complex innovation into a relatable, user-centric product, improving early investor sentiment with a compelling visual narrative.

© Monoform | 2024

• European Design Award
Product branding for Wüsthof knife series by Peter Primožič. Logo system and campaign poster for Wüsthof by Peter Primožič. Channel-agnostic visual identity and promotional layouts for Wüsthof, designed by Peter Primožič. Premium packaging system for Wüsthof knives designed by Peter Primožič. Knife blade etching guidelines and sub-brand logos for Wüsthof knife series, designed by Peter Primožič. Visual timeline of the Wüsthof trident logo redesign by Peter Primožič, showing brand evolution from 1895 to 2018.
A leading global knife manufacturer wanted to take a decisive step into the future. I led a team of designers to rediscover the primal qualities of Wüsthof’s 100+ year old symbol and establish a flexible identity system to reflect their new positioning on the market.

© Gigodesign | 2018– 2021

• Red Dot Design Award
• German Brand Award

Logo lockup system by Peter Primožič for Aerosol Magee Scientific. Peter Primožič’s visual research and inspiration for Aerosol Magee Scientific identity. Business card layouts designed by Peter Primožič for Aerosol Magee Scientific. Peter Primožič’s branding work across packaging, print, and digital for Aerosol Magee Scientific.
Brand positioning and visual identity for Aerosol Magee Scientific, pioneers of black carbon analyzers. This design system protects their long-standing status as the authority for keeping an eye on black carbon.

© Monoform | 2022

• Brumen Recognition
Logo design for Nejc Pipp (singer, songwriter and producer) by Peter Primožič. Logo on apparel for Nejc Pipp designed by Peter Primožič, showing embroidered monogram detail. Visual identity explorations by Peter Primožič for Nejc Pipp.
Nejc Pipp is an up-and-coming Slovenian singer, songwriter and producer. His melodies are moody, his rhythms are tight, and he is pretty relaxed about it. Capturing this carefree attitude, the logo is a bit cute, a bit dark ... just how his music sounds.

© 2024
Logo variations designed by Peter Primožič for Get Married or Die wedding photography service, featuring circular ring-shaped typography. Business cards and letterhead stationery design for Get Married or Die by Peter Primožič. Promotional graphic for Get Married or Die wedding photography service, designed by Peter Primožič Get Married or Die identity application with documentary-style wedding photo, designed by Peter Primožič
Weddings often come with a side of clichés. Get Married or Die uses raw documentation to find genuine moments nobody poses for. The visual identity projects this disruptive position on the cutthroat wedding photography market.

© 2024